TikTok is one of the largest social media networks, with more than 800 million active users monthly. Since TikTok is available in more than 150 countries, its popularity grows globally with engaging users. Due to the exponential growth of TikTok users, businesses and brands start to implement their marketing strategy on TikTok to attain growth.
A perfect marketing medium to run campaigns for your business growth is TikTok. Many new brands and companies decided to use TikTok as an official channel for acquiring potential customers.
TikTok users spend 52 minutes per day on this online channel by watching and publishing entertaining content. The usage of TikTok by the users is just behind Facebook and Instagram. So, it becomes easy for you to fetch audiences for your account.
If you are looking for the growth of your business with global audiences, then choose TikTok to market your brand.
Why TikTok Is Good For Business?
TikTok, within a short period, becomes the most downloaded application. Like other social media, the engagement rate towards TikTok remains higher, which is near to Facebook.
What is essential for growing a business? Audience engagement is the important factor responsible for your business to reach heights. Usually, 71% of TikTok users are young under the age of 35. If your target audiences are under this demographic, TikTok becomes an excellent medium for attaining growth.
TikTok is a great place to show your talents and brand’s performance to audiences. Use your unique skill and creativity to increase your brand awareness. It also allows you to gain potential audiences for your brand.
The below article offers you a list of engaging marketing strategies to maximize your customers, leading to brand success.
#1. Pick Your Niche Topic
Like other social media networks, TikTok also allows you to grow your brand if your content looks interesting and relevant. Content is the main phenomenon that revolves around TikTok. Choose your niche topic apt for your business. If you select TikTok for promoting your business, create consistent content required for branding.
The possibilities for preparing content with different ideas are endless. Choose a topic that suits you to share your experience and knowledge with audiences through your exciting content. Before creating content, first, analyze your competitor’s account. Go through their TikTok account and notice the type of content streaming on their page. Monitor the feedback of audiences in their account and make your content error-free. Then try to publish your content better than that to stand out from them.
#2. Know Your Target Audiences
According to the recent report, 62% of TikTok users are under age 29, and 7.1% of users are over 50. The above metric shows that TikTok will be an excellent platform if your target audiences are under the mentioned age groups.
When you know your target audiences suitable for your brand, it will be easy for you to create the right content to engage and enjoy your TikTok content. Consider the first few contents as an experiment and if you find any content engaging, use the same content strategy in all posts to get higher engagement.
It is one of the best ways to receive huge potential audiences to your TikTok profile with great engagement. Also, check your competitors’ content to get better performance from your audiences.
#3. Join Hashtag Challenge
Hashtag challenge is a powerful tool among TikTok trends to reach your brand to many people. Add a relevant hashtag to each video without fail because it is the best way to increase your brand reach organically.
If you could not find the right hashtag for your video, just type a broad and relevant keyword on the discover section of TikTok. The algorithm displays you with a list of suggested hashtags according to your keyword.
Another essential and engaging method is to launch a hashtag challenge. Run a challenge by preparing a catchy video with a branded hashtag. Encourage your followers to create a similar video on their own and publish it using your branded hashtag. This type of marketing enlarges your audience circle and increases audience interaction on your TikTok account.
#4. Combine With Influencers
Influencers are more popular on all the social media networks like Facebook and Instagram. It is no surprise that influencer marketing is also familiar on TikTok. However, TikTok influencers join hands with you to promote your business by reaching your target audiences.
Be specific while choosing influencers because their followers should be your target audience. This makes the proper collaboration to promote your business. Cooperate with them and leave your account in their control for a certain period. Influencers create actual content suitable for your business on their page to increase TikTok video views and raise the audience’s interest towards your brand.
Influencers usually create high-quality and authentic content to get more sponsorship. It becomes a great advantage to increase loyal followers in your account. Partnership with influencers saves your time for getting promotions and helps you to increase brand awareness very quickly.
#5. Prepare Engaging Content
The above strategies like adding hashtags, joining with influencers for promoting your brand will work only if your content looks attractive and exciting. None of the strategies will give you results if your content is blended. TikTok allows only 15 to 60 seconds to explain to your audience about your brand and make them follow you. The quality of content is more important than the quantity. So, don’t lose the content quality to show your account as active.
Create a pleasant video to catch the attention of TikTok users towards your brand. Make sure that you maintain a correct design in all your posts. Then think about the captions for your video. Create captions that make it memorable for audiences, but they should not be cumbersome.
Since TikTok is a social media network, the user’s engagement is the main factor in achieving it for your business growth.
#6. Pay For TikTok Ads
TikTok introduced several features for businesses to grow them among wider audiences. One of the fantastic features that allow brands to get into a massive audience group is through the advertising system on TikTok. You can advertise your brand to different TikTok users.
Here are some of the advertising options to attract audiences on TikTok:
- InFeed Native Ads: It is a traditional advertising system on TikTok that is similar to Snapchat ads. The ad appears on the For You page once you open the application.
- Brand Takeover Ads: You can publish this ad either in the image, video clips, or GIF format and can link your landing page or hashtag challenge using the CTA option.
- Branded Effects: This ad allows you to add AR filters and effects adaptable for your content to grab followers’ attention.
- TopView Ad: This ad appears when you open your TikTok application. It appears for 15 seconds in a vertical format and allows you to add a CTA option to direct your visitors to your page.
#7. Make Use Of Other Social Media Channel
Social media sites are always known for audience engagement. Therefore, promoting your TikTok content on other social media channels like Facebook, Twitter, Instagram, Pinterest, etc., helps to increase traffic to your website and creates brand awareness with social proof.
Usually, TikTok will not work separately for brands. But it creates popularity for your content. When you post TikTok on other networks, it increases TikTok video views and grows loyal followings. When you are available on all social media networks with a regular presence, people create strong trust in your brand and may lead to an increase in conversions. Know the latest news about social media and keep updating your TikTok profile to gain growth.
Do not forget to include a call to action button while cross-promoting your TikTok video on other platforms because it is the main reason for driving audiences towards TikTok.
TikTok gives opportunities for all kinds of users like businesses, creators, or influencers. It is the perfect plan to get effective outputs useful for your personal or professional growth. TikTok provides you to create a great marketing strategy to build brand awareness with strong engagement. Connect with a large user base and make your brand popular through TikTok.
Use the above interesting seven marketing strategies on your brand to show your online presence on TikTok and generate sales conversions effectively!
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.