Search engine optimization (SEO) can be intimidating, but it doesn’t have to be. With these five simple ways to improve your understanding of SEO techniques, 2021 can be the year your website hits the first page of the search engine results page.
Look at What Your Competitors Are Doing
Your first step should be to look at what your competitors are doing. You don’t have to be the best, although that’s something for which you should constantly strive. To begin with, you have to be better than your immediate competitors.
Research the content they’re producing and the keywords they’re using. See if you can tell which parts of SEO they’re contracting out to professionals who offer things like AdWords management services. Budget permitting, do the same if you can’t do better in-house.
Create Content Worth Linking To
Backlinks are the backbone of SEO. They’re one of the primary ways Google and other search engines gauge a page’s quality. Luckily, Google offers advice on how to use link schemes in a way that will improve your page’s ranking.
According to Google, the best way to collect quality backlinks is to produce relevant, unique, and high-quality content. Explore what your audience is looking for, and then phrase it in a way they will want to share with their friends, family, and co-workers.
Internal Links Matter
While you can influence backlinks, they’re generally outside of your control. On the other hand, internal links are easy to create and useful for search engines when they index your site.
Linking related internal pages shows search engines that you’ve dedicated to a topic, which they read as an increased likelihood that you have some expertise on the subject. Search engines will view your site as more authoritative.
Don’t Forget the Meta Description
If you don’t consider yourself technologically savvy, any mention of coding or metadata might fill you with dread. If you are confident with technology, it’s easy to forget small, foundational elements like the meta description.
Don’t leave the meta description out, and don’t settle for one that isn’t perfectly optimized. The meta description tells search engines what’s essential about your page, and searchers can see it too when scrolling through a results page. You want something that’s going to draw them in. If what you have now isn’t cutting it, continue to experiment with phrasing and tone.
Optimize Your Images
Our final piece of advice is to optimize the images on your webpage. You might not think about Google Image Search or other search engines’ equivalents as a source of web traffic, but you’d be surprised.
It will take some work to optimize the images on your site entirely, but it’s worth it. Alt text, relevant file names, and other minor changes can boost your page rank and the number of visitors your site receives.
We hope this has been helpful and look forward to seeing you at the top of Google’s search results page.